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Why Wait for Immediate Gratification? What do you do when it's 2:30 am and you have a very interested,
credit card-wielding shopper on your site with questions about some
items? If your visitor craves immediate gratification, it's likely
that they will buy elsewhere if there is no one available at your
e-business to answer questions. Unless you have 24-hour customer
support, you might lose this sale if the consumer doesn't get an
immediate response.
Even though you've created a thorough FAQ (see related article:
Just the FAQs), there will inevitably be a visitor that still needs
clarification about something on your site before they make purchases.
You can convert the inquiring visitor into a paying customer with
Banter Self Help-- a real-time solution that satisfies a customer's
need for instant gratification by providing instant answers.
When a visitor submits a natural language inquiry into the online
form, a server interprets the query and provides a list of answers
based on relevance. The system relies on Banter's Relationship Modeling
Engine - technology that actually continues to learn from customer
submissions and applies the knowledge to future inquiries.
This automatic response system provides a highly accurate method
for empowering customers by giving them information immediately.
Additionally, this technology can lower the costs of operating an
e-business while increasing sales. There isn't a need for a 24-hour
customer service center and impending sales are not lost during
the time a customer waits for a response. |
