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Upside Magazine Profiles NewChannel Chris Risley, CEO of NewChannel Inc. likes to talk about "ball valves." I don't know if you like to talk about ball valves a lot, but no matter, Risley knows exactly where to find the ball valve crowd.
As the new head of NewChannel, he's making a nice, private space for companies who get steamy about ball valves, or paper machinery, or even spot freight orders.
Are you tingling? I'm tingling.
Risley is fed up with hearing about Amazon.com, eBay and all those consumer sites. Those losers only have what he says amounts to 13 percent of the commerce market. Risley's toiling away on the other 87 percent.
Forget big IPO money. He's talking about the General Electrics, aerospace companies--gargantuan money.
Not some kid maxing out his eBay account to the tune of $1 million.
To be honest, I have the phrase "business-to-business e-commerce" ingrained in my brain even more than the Ross song--"Do you love it? I love it! I bought it �" But I can sympathize with NewChannel, it doesn't have that Beanie Baby angle.
Risley's company makes sales opportunities out of Web window shoppers. Let's define that a little better, window shoppers with bazillions of corporate dollars to spend on highly specific items.
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