Company Press Release: Calico Commerce Makes Strategic Investment In NewChannel

From Yahoo! Business Wire

May 8, 2000
REDWOOD CITY, Calif.--(BUISNESS WIRE)--May 8, 2000--NewChannel(TM) Inc., a leading provider of online customer acquisition and e-sales services, today announced that Calico Commerce (Nasdaq:CLIC ) a leading provider of eBusiness applications that enable companies to sell over the Web, has made a strategic equity investment in NewChannel.

Calico's investment will help NewChannel further pursue its unique business solution and grow its customer base.

"This investment is a testament to Calico's belief in NewChannel's business strategy and our powerful alliance," said Alan Naumann, president and CEO, Calico Commerce. "NewChannel is truly helping redefine how today's businesses approach the Web by providing the means to execute proactive, person-to-person sales online."

"Calico has earned a strong reputation as a premier provider of standards-based eBusiness applications that enable companies to sell their products and services online," said Chris Risley, CEO, NewChannel. "Forming a financial and business relationship with Calico will help NewChannel reach more businesses who are serious about turning their Web site visitors into customers."

Calico and NewChannel are partnering to expand Calico's eBusiness application offering by providing NewChannel customer acquisition functionality which enables corporations to qualify Web site visitors and proactively consult with them in real time. Using NewChannel, sales organizations can instantly evaluate Web site visitors based on their own sales criteria, and invite the most qualified prospects to engage in an online sales consultation. By capturing the moment when a qualified prospect has chosen to research the company's products and services, NewChannel customers multiply sales conversion rates, reduce sales cycles and achieve new revenue breakthroughs.

About Calico Commerce, Inc.
Calico Commerce, Inc. provides an eBusiness application suite that enables leading corporations to sell products and services via the Web, through existing channels and in Net Markets. Calico's open-standards eBusiness applications match unique customer needs to products to drive revenue growth, increase customer satisfaction and achieve competitive advantage. Calico customers include leaders in high-technology hardware, manufacturing, telecommunications services, financial services, home furnishings, chemicals, agriculture and retail. Calico Commerce, Inc., headquartered in San Jose, CA, and can be found on the World Wide Web at www.calico.com .

About NewChannel
Based in Redwood City, CA, NewChannel(TM) Inc. is the first eBusiness service provider to deliver a Web-based sales channel that qualifies visitors and allows a sales professional to proactively contact the best prospects currently on the Web site. NewChannel's service provides companies with the capability to pre-qualify site visitors and allows a live sales professional to proactively interact with targeted prospects online, in real-time. As a hosted application, NewChannel includes implementation, training, maintenance, upgrades, and eSales strategies all designed to ensure its clients continued success. Founded in 1996, NewChannel Inc. is privately held. Additional information about NewChannel is available at www.newchannel.com or 650/261-9500.

2000 NewChannel Inc. NewChannel is a trademark of NewChannel Inc. All rights reserved. Other trademarks are property of their respective owners.

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