Israel Seed
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Israelis snaps up piece of PrimeShot.com
By Elaine Wu

From dbusiness.com Washington D.C.

Apr 28, 2000
ARLINGTON, Va., April 28 (dbusiness.com) -- Online photo service start-up PrimeShot.com has raised $7.2 million in its first round of institutional investment, led by Israel Seed Partners.

Other investors were Yazam of New York and Lone Pine Capital. A partner from Israel Seed also has joined PrimeShot.com's board.

Lone Pine Capital, a hedge fund based in Greenwich, Conn., was the lead investor in PrimeShot.com's $300,000 seed round of funding in August 1999. PrimeShot.com is a consumer-based online service that allows users to book professional photographers to take pictures for events.

The Arlington, Va., company typically charges $125 an hour for the photographer, with a three-hour minimum. Then, the company displays the photos online and allows event attendees to view and purchase prints, frames and other photo products on the Website.

PrimeShot.com co-founder Mike Niccolini told dbusiness.com that Israel Seed's experience in international companies will help PrimeShot.com with global expansion. "We couldn't be happier with the lineup of investors," he said.

The company will use the funds for marketing and Website development, and to hire 50 employees and to expand its international operations. Israel Seed Partners, based in Jerusalem, is a seed venture fund that invests in communications, Internet and e-commerce companies. It usually makes initial investments of $50,000 to $1 million in seed and first round funding and will invest up to $3 million over the life of a portfolio company.

Israel Seed is backed by institutional investors, including Bankers Trust, Invesco Capital, Clal Group, Flag Venture Management, Nomura Securities, The Wellcome Trust and Silicon Valley Bank.

Yazam of New York funds seed-stage companies with its own capital and through its network of private investors, venture capitalists and strategic partners. The company, founded in July 1999, focuses on Internet and technology companies and has financed more than 20 start-ups worldwide. Yazam is headed by the founders of PictureVision, which provides backbone technology for Kodak PhotoNet online and AOL's "You've Got Pictures." PrimeShot.com, founded in August 1999, launched its Website on Feb. 1. It has booked and photographed hundreds of national events for consumers and businesses, including Andersen Consulting, the Baltimore Ravens, D.C. United, Johns Hopkins University and Nestle USA.

Company founders Niccolini and David Holder first met while students at Cornell University, and then again as colleagues at MicroStrategy Inc. Niccolini was the senior counsel for MicroStrategy and Holder was a manufacturing manager for the industry solutions marketing division.

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