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Novell Signs Strategic Agreement with Israel's Business Layers, Invests $2 Mln
By Ella Jacoby

From Israel's Business Arena - Globes

Content company Novell International has invested $2 million in Israeli start-up Business Layers. Company value for capital-raising purposes was not disclosed, but it is assessed at $25 million after money. Novell is one of the world's leading content companies. As far as is known, this is its first investment in an Israeli start-up, forming part of a strategic agreement between the two companies. Under this agreement, Novell's representatives will officiate in observer status on the Business Layers Board of Directors.

Novell's investment in the Israeli company is a strategic one, designed to offer business solutions related to its product, the e-Directory, designated for Internet library management. Novell is seen as a leader in its field, and one of Microsoft's rivals.

The agreement calls for Novell to offer the Business Layers product, namely e-provisionware, to its customers, while the Israeli company will offer its customers the Novell product, gratis.

Also, Business Layers and Novell will have joint displays at various exhibitions, and will co-operate in an advertising campaign. The agreement also provides for co-operation in business development ventures between Business Layers and Novell and others companies, with which Novell has agreements.

Business Layers, founded a year ago, develops advanced solutions for business environments, based on Internet, intranet and extra-net technology. Novell is a major supplier of software infrastructure to the Internet. The company is listed on the NASDAQ at a market value of $11 billion.

Published by Israel's Business Arena January 16, 2000

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