Globes, December 9, 2003
Shopping.com launches new smart bidding system
| The comparison shopping service site is backed by Israel Seed Partners and others.
|Comparison shopping services provider Shopping.com, Inc. today launched a new maximum bidding functionality for online merchants called "Smart Bidding." The new system enables merchants to automatically adjust their bids within the Shopping.com Network in real time, making it easier than ever to manage customer acquisition campaigns.
The smart bidding system ensures that merchants in the Shopping.com Network never pay more than $0.01 more than does the next highest bidder in a given product category. For example, if a merchant sets a maximum bid to $0.60 and the next highest bid is $0.45, cost-per-click (CPC) will automatically be lowered to $0.46, and the merchant's ranking will be preserved.
The Smart Bidding System also enables merchants to automatically maintain their product listings' rank within the Shopping.com Network sites, without having to check each listing's position every day.
Effective today, all Shopping.com merchants' current bids have become "Smart" bids.
Shopping.com is the result of the May 2003 merger of two Internet commerce pioneers: DealTime, the leading shopping search engine; and Epinions, the leading consumer reviews platform. Shopping.com is privately-held and backed by August Capital, Bain Capital, Benchmark Capital, Bertelsmann, Goldman Sachs, Israel Seed Partners and others.
Published by Globes [online] - www.globes.co.il - on December 9, 2003