The Marker, October 29, 2003
Digital Fuel scores 10 at British cellular giant 02

Israeli software startup Digital Fuel, which makes software to manage outsourced customer services, today announced a $2 million contract with British cellular giant 02 (LSE:OOM).

This is the second contract between the two companies. Digital Fuel will be supplying its ServiceFlow software to manage four customer service centers boasting 4,000 service terminals.

Digital Fuel's software enables businesses to manage the cost and performance of outsourced data and commercial services. ServiceFlow will measure the performance of 02's service terminals, generating statistics and reports. The data will serve the company in analyzing performance versus goals, to improve service and improve productivity.

02 is the brandname of mm02, formerly British Telecom's cellular unit. It was split off through an IPO last year. The company has 19 million subscribers in Britain, Germany, Holland and Ireland.

Digital Fuel reported its first contract with 02 in May this year. The British firm is believed to have paid about $1.2 million for ServiceFlow to manage customer service.

Other Digital Fuel customers include General Electric (NYSE:GE), Bank of America (NYSE:BAC), DoubleClick (Nasdaq:DCLK), USI, and Sun Microsystems (Nasdaq:SUNW).

Digital Fuel was established in April 2002 by Benny Lehmann, Gilad Raz, Yakov Kogan, and Yisrael Dancziger. The company has 40 employees at its R&D center in Jerusalem, California headquarters, and at sales offices in Dallas, New York, Detroit and London. Lehmann says that with the fresh money in hand, it plans to recruit 15 more people.

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