Globes, April 30, 2003
O2 selects Israeli start-up Digital Fuel Technologies

Digital Fuel Technologies will provide service management software and service to O2, a leading UK mobile service provider.

Service Management software and services provider Digital Fuel Technologies today announced a significant contract with O2, a leading provider of mobile services in the UK, to assist in managing service levels across its product portfolio. No value was disclosed.

Digital Fuel is a privately held Israeli start-up. Investors include Israel Seed Partners, Apropos IT Ventures, Check Point co-founder Shlomo Kramer, and private investor Betsy Atkins.

O2 has nearly 11.95 million customers (as of December 2002), of which 33% are contract and the remainder pre-pay. The proportion of service revenues generated by data usage in the last quarter is 17.4%. The number of SMS messages handled by O2 UK over the year was 4.92 billion. O2 GSM network, including GPRS capability, covers over 99% of the population and approximately 90% of the UK by land area, and comprises over 9,000 base stations.

O2 UK was the first mobile network in the world to have launched and rolled-out commercial GPRS services. Work is underway to develop its future 3G network. The company has 200 O2 retail stores located across the UK, plus a 40% shareholding in The Link Stores Limited.

"The integration of ServiceFlow into O2's Operational Support Systems (OSS ) and Business Support Systems (BSS) environments is expected to achieve substantial business benefits for both O2 and their customers," said Simon Jennings, General Manager Europe of Digital Fuel Technologies, Inc. "O2 are demonstrating their commitment to service excellence by investing in our application platform."

"The Digital Fuel platform will enable service levels to be monitored and reported against major products and services. The Digital Fuel ServiceFlow application compliments our existing OSS and BSS investment and enhances our ability to support our customer base" said O2 OSS Architecture Manager,Gavin Duckett.

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