|January 7, 2004
SHOPPING.COM SERVES MORE THAN 76 MILLION HOLIDAY SHOPPERS IN RECORD-BREAKING ONLINE SHOPPING SEASON
|Leading Comparison Shopping Service Doubles Volume of Visitors, Referrals and Sales Driven on Behalf of Online Merchants Web-Wid
|San Francisco, Calif. January 7, 2004 - Shopping.com, the leading comparison shopping service, today announced that it served a record number of holiday shoppers this season, which has turned out to be a watershed event for retailers across the Web. Online retail sales during the holiday season (November and December) grew to $12.5 billion according to comScore Networks, an increase of 29.5 percent versus this same period a year ago.
Shopping.com reports that it helped more than 76 million individual shoppers use the power of information to make the best shopping decisions in the period from the official start of the holiday shopping season, Friday, November 28, 2003, (the day after Thanksgiving, known as "Black Friday") to the close of the post-season sale rush, Sunday night, January 4th, 2004.
Those 76 million shoppers, which represent an 81 percent increase in traffic over the same period in 2002, generated 38 million new customer leads and an estimated $237 million in sales for merchants across the Shopping.com Network according to company data, an 121 percent increase over last year.
"The 2003 holiday shopping season marked the tipping point in mainstream acceptance of online shopping, as comparison shopping sites and retailers alike reached a new level of sophistication and service," said Dan Ciporin, Shopping.com Chairman and CEO. "We are extremely pleased to have provided the comprehensive consumer information, including pricing, availability, shipping deadlines, as well as in-depth consumer product reviews and merchant ratings, that helped holiday shoppers gain a new confidence and comfort online."
These figures for the same period in 2002 were approximately half of this year's totals. From Friday, November 29, 2002 - Sunday, January 5, 2002, Shopping.com (then DealTime and Epinions) served 42 million shoppers. Those shoppers generated more than 17 million leads which converted into $107 million in sales for merchants in the DealTime Network.
Throughout the latter half of this year, the larger trend that Shopping.com experienced was the growing demand for general merchandise, and particularly for items from the home & garden and aparrel categories. In a seemingly related demographic shift, the company estimates that women now make up more than 52 percent of its traffic.
This holiday season's top selling categories reflect that shift in shopper demographic and the corresponding demand for general merchandise on the Web.
Top Shopping.com Categories for Holiday 2002 vs. Holiday 2003
The Shopping.com Consumer Demand Index
This holiday season, Shopping.com also began publication of its Consumer Demand Index (CDI) (www.shopping.com/cdi), a series of shopping search tallies that help shoppers and retailers alike put their finger on the pulse of consumer interest.
This week's CDI reveals that New Year's resolutions are in full swing. The Bowflex workout system rises to the fore as over-indulgers everywhere vow to make 2004 the year they finally get in-shape.
The ten brands & models list this week focuses on a year-round favorite: Toaster Ovens. These compact space-savers are a nice way to redeem online gift certificates and are great for heating up holiday left-overs and quick low-carb snack foods alike.
Finally, for a helpful snapshot of the post-holiday shopping trends, please see this week's top shopping search terms and major gainers at www.shopping.com/cdi.
The Shopping.com CDI will remain a dynamic editorial site feature going forward, and will move to a bi-monthly publication schedule to identify emerging trends and hidden gems while highlighting each season's hottest products.
Shopping.com is a leading provider of comparison shopping services that help people use the power of information to make the best shopping decisions. The company's flagship website, Shopping.com, is a comprehensive comparison shopping service that combines millions of in-depth consumer product reviews with detailed price information on millions products from thousands of stores.
Shopping.com is the result of the April 2003 merger of two Internet pioneers: DealTime, the leading shopping search engine; and Epinions, the Web's premier consumer reviews platform. The company is privately-held and backed by August Capital, Bain Capital, Benchmark Capital, Bertelsmann, Goldman Sachs, Israel Seed Partners and others.