|July 17, 2003
Dealtime® Delivers Robust ROI Tracking Tool To Help Merchants Measure Success
|Pay-For-Performance Marketer Backs-Up Lead Generation Claims with Free, State-of-the-Art Campaign Management Solution
New York, NY and Brisbane, CA - July 17, 2003 - DealTime, the fifth largest online shopping site and leading shopping search engine, today launched The DealTime ROI Tracker(tm) to enable all merchants to measure the return on their investment in the DealTime network. The free tool is integrated within the DealTime Traffic Control Center(tm) and allows merchants to track conversion and sales metrics to optimize their direct marketing campaigns on DealTime.
"Several recent studies have revealed that the vast majority of online marketers are not adequately measuring the return on their search-related marketing campaigns," said Iggy Fanlo, Chief Revenue Officer with DealTime. "We created the ROI Tracker so that our customers could track the leads and sales they are generating through the DealTime network. We welcome the scrutiny, because we know we deliver the best conversion-to-sale ratio and highest average order value available *."
* Custom research from comScore Networks, July, 2003
The DealTime ROI Tracker is the most comprehensive ROI management tool available in the pay-for-performance online marketing industry today, offering more functionality than many Website analytics products. The free tool allows merchants to track key performance metrics and quantify the return on their investment in DealTime by campaign, product category or subcategory, and/or total presence on the DealTime network.
The DealTime ROI Tracker delivers the following performance and return indicators:
• Click volumes: Number of visitors to the DealTime network that click-thru and convert to customer leads on a merchant's site, as well as cost-per-click;
• Conversion-to-sale ratios: Total number of customers that convert into buyers on a merchant's site, with time-to-sale metrics as well as the volume and total dollar value of the sales they generate;
• Costs of sales: Total campaign costs as well as costs as a percentage of total sales.
The DealTime ROI Tracker has been tested by many beta users over the last two months, including leading online retailer and long-time DealTime customer, SmartBargains (www.smartbargains.com).
"The DealTime ROI Tracker was easy to integrate and gave us detailed information on the transactions that were driven by DealTime, including which products we sold and total time elapsed from click-in to check out," said Mark Weinberg, Director of Business Development for SmartBargains. "With this increased visibility and comfort, we decided to launch our full catalog on the DealTime network. We have seen a dramatic increase in sales as a result."
The DealTime ROI Tracker is the third in a series of complementary service offerings the company has rolled out to merchants since its successful merger with Epinions.
• May 2003: DealTime launched its new Epinions®' Merchant Surveys to help merchants build a strong online reputation and increase conversion-to-sale.
• June 2003: DealTime lowered the minimum bids across all categories and launched a SKU volume discount, making full participation in the DealTime network more affordable to merchants.
• July 2003: DealTime launched a free ROI Tracking tool to help merchants quantify the return on their investment of marketing dollars on DealTime.
For more information on the new DealTime ROI Tracker or to sign-up as a new DealTime merchant, please go to www.dealtime.com/ROI.
DealTime is the world's leading shopping search engine and the fifth largest U.S. online shopping destination. Through its extensive network of branded and co-branded sites, including www.dealtime.com, www.epinions.com, www.shopping.com and www.dealtime.co.uk, the company receives more than 11 million monthly unique visitors, reaching 15 percent of US online shoppers, according to Nielsen//NetRatings.
DealTime's uniquely helpful shopping service enables consumers to compare products, prices and merchants while using Epinions' trusted consumer reviews and ratings to make smart buying decisions. It's The Smart Way to Shop the Web". The company is also a premier provider of targeted direct marketing services, connecting merchants and manufacturers with pre-qualified buyers and partnering with search engines, portals and service providers to effectively monetize Internet traffic.
DealTime was founded in 1998 and agreed to acquire Epinions, the Internet's premier consumer reviews and ratings platform, in March of 2003. DealTime Ltd. is privately-held and backed by key strategic and financial partners including August Capital, Bain Capital, Benchmark Capital, Bertelsmann, Goldman Sachs, Israel Seed Partners and others. DealTime, DealTime.com, Epinions, Epinions.com and the DealTime and Epinions logos are registered trademarks of DealTime Ltd. and its subsidiaries.
For more information about the merger of DealTime and Epinions please see: http://www.dealtime.com/dealtime2000/Pages/About/1,2751,36361,00.html